Social Media Organization?
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Part One – Access
When you think of organization versus social media do two paths really cross?
I would say a resounding yes is the answer to that question!
I work full time from my home office providing Social Media Consulting services and I am constantly switching between accounts and Social Media networks during the day. Recently in a conversation I was asked how do I keep the lines clear of crossed messages between accounts. I referred to a couple of the basic tools I use with my accounts to connect to different social media networks and stay cleanly engaged. By that I mean when I log into one account or persona have all posts be the same style and tone across all Social Media channels while also having ways to keep them separate from each other. you would not want a post from Joe whose all about cars to come from Suzy who is a lover of cupcakes. Keeping them separate prevents accidental posting or sharing.
What really brought this to light for me was the fact that so many websites now using other website credentials for login IE. Facebook or Twitter. I’m not sure about you but I didn’t necessarily want to have all my credentials scattered from one website across so many other sites at the same time. So I began creating username and password for each of the sites to keep the individual and separate then grouping them into what I call Personas”. I did realize in the beginning that in doing that I was potentially creating a beast that I had to figure out a way to manage and control.
The problem is, if you stop and think about it there are thousands of social media networks. Everyone has their favorites. Everyone likes to be able to switch back-and-forth between them as well. However that’s a lot of ID’s, passwords login pages and other things to remember!
It only becomes more critical when you are a blogger, Internet marketer or person who does training or studying online. In those cases you have your blog , your affiliate sites, other income-producing networks that you have to maintain a connection with or even training sites that you use to improve your skills all have credentials that you have to maintain somewhere. For me I have a Mac user and because of my previous windows experience and past Internet Marketing experience, I have learned the lesson of usernames and passwords and logins. Keeping them safe and organized should be a very high priority.
Especially when you have multiple accounts (business and personal) on the same Social Media networks. So I had to find tools in the Mac world that would accomplish the similar function but do it in a way that was not in my face for obtrusive.
Put together a few of those things in the list below:
First up is what I call my “Social Media GateKeeper” 1Password (https://agilebits.com/onepassword)
The reason I love it is because it is cross platform, cross browser and I have been a user since its early days. It works on my iPhone, iPad (I did say I am a MAC guy) and has a very nice sync setup. When combined with Dropbox works seamlessly. I will go more in depth on how I use it in future post. It keeps all my logins in a single place as well as the login addresses for all the sites I use. Simply put… Ease of use!
The second is an extension for the browser that I use most which is Chrome. It is called History Eraser (http://www.hotcleaner.com/history-eraser-chrome-extension-app.html)
I have found this very useful in the times where I find myself toggling between my accounts and that of a clients that I manage. By getting out of the habit of depending on the autofill I have developed the ability to quickly and easily manage multiple personas, user accounts, and Social Media Networks. As we all know time is money and if you are getting lost between networks or having the painful task of going back (as I have done on many occasions) and undo an accidental click, you will appreciate having full control over your social media access.
I am sure there are a ton of other ways to get this done. I have found a way that works for me really well. What is your chosen method of doing the same in your management of social media? Let me hear about what is working for you.
I love Social Media… and Being Social!
- How organizations structure social media teams [infographic] (holykaw.alltop.com)
- Tips for Maximizing Your Social Media Tools (tanyaknguyenportfolio.wordpress.com)
- Two Biggest Social Media Mistakes and How to Fix Them (bdpromarketingdotcom.wordpress.com)
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